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Resources
October 30, 2024
From Emerging to Leading: Navigating the Brand Tracking Maturity Scale
After recognising a growing need among senior leaders to extract more value from their brand trackers, we developed a Brand Tracker Self-Assessment Tool - in this blog, we share how it works.
Embedding Customer Segments: A 90-Day Guide to Streamlined Integration
A step-by-step, 90-day plan that ensures your organisation not only understands its customers and your segments, but also leverages these insights to drive strategic and operational success.