Resources
June 16, 2026
The Research Effectiveness Review 2026
What the industry won't say out loud. A study of over 1,000 client-side research professionals across the UK and US. Six chapters on effectiveness, AI, trust, methods, partnerships, and where the industry thinks it is going. Published by ImpactSense, in partnership with Aura
Resources
May 29, 2026
Research Effectiveness: The Hidden Distance Between Research and Decision-Making
Research can become misleading when it loses connection to real life. Explore how participant authenticity, robust methodology, and trustworthy data shape decisions that organisations can confidently act on.
Resources
May 12, 2026
Brand Presence: From Top of Mind to Point of Sale
Being remembered isn’t enough. Discover how brand presence in key moments drives choice, growth and competitive advantage.
