Our approach

Custom insights, flexible approach

How you can work with us

01

We always start with your challenge

Tell us the insight challenge facing your business. We’ll advise on the best research method for authentic results.

Example Challenges

Know the global similarities and local variances of your audience

Find out how to appeal to certain audiences

Know which features will result in higher uplift

Validate your new proposition or campaign

02

Pick the method that suits the purpose

We don’t have a preferred ‘hammer’. We don’t defer to templated solutions. Instead we have an extensive research toolkit and a team of diverse experts in both data and business. Put the two together, and you get innovative ways to nail the brief — we may even craft something new just for you.

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Already have an
approach in mind?

What we do
differently

Run a quant study to identify consumer attitudes to your brand and competitors

Recruit participants to take part in a study you’re running

Get a monthly performance tracker to keep on top of research

Carry out qualitative research to understand your audience’s needs

Identify segments and engage your audience

03

Genuine participants are just as important as a well designed study

We work with you to develop study details from the agreed approach, to maximise the insight you get from our panel and its powerful technology.

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At ImpactSense, we are here to ensure you get genuine insights that you can put into action with confidence

That goes beyond good advice:

The way a question is phrased, the structure of a session, the welcome and context setting, the format and visual of a quant study, the type of segmentation…this all affects the type of insight you get back and how reliable it is.

Even if you write your own research plans, surveys or discussion guides, we will work alongside you to extract more data and reduce responders’ fatigue with carefully phrased questions, context, and engaging formats.

04

Insight your team can take into their own hands

Making research findings actionable is easier said than done. We walk our talk – with visual, intuitive presentations and dashboards, which allow even non-analysts to play with the data and apply findings to their disciplines.

We are meticulous in how we deliver our findings: ensuring reports translate data into meaningful insight clearly linked to your challenges, and suggesting specific recommendations against each business goal.

Applied Insights

Insight that you can cross-tab and dive deep into through an intuitive, interactive dashboard

Reports that include recommendation and a clear path to decisions

More cost-effective and faster than our competitors

In-house experts in marketing, product, and customer experience

Find the answers to make customer, brand or marketing decisions fast and affordable

Vetted participants that you can trust the responses of

05

Reasons our
clients come back again and again

Making research findings actionable is easier said than done. We walk our talk – with visual, intuitive presentations and dashboards, which allow even non-analysts to play with the data and apply findings to their disciplines.