Brand Insights and Trackers
Your brand is a unique and powerful asset – so is the research it deserves
It’s more important than ever to ensure focus on your brand’s relevance and impact as a basis for a strong footing in the market. Brand is a dominant part of setting the agenda for the company experience and touch-points.
differently
Brand Tracking Methods
Traditional brand tracking for association strength
Best for highly visible brands where competition is fierce and share of mind is paramount to driving market share.
Needs-based brand tracking for customer understanding
Best for less visible brands where customer needs and behaviours are just as important as brand positions.
Brand and CX tracking for holistic measurement
Best for measuring your brand in the context of experience, offering a holistic view from traditional brand share through to conflict resolution.
Bespoke trackers
Best for less visible brands where customer needs and behaviours are just as important as brand positions.
Deep-dive Brand Studies
We offer custom research that operates as a standalone project, or as part of a connected study that is integrated with your brand tracker. We get to the story behind the headline – getting to the root cause through quant or qual research.
for on-demand research
