Brand Insights and Trackers
Your brand is a unique and powerful asset – so is the research it deserves
It’s more important than ever to ensure focus on your brand’s relevance and impact as a basis for a strong footing in the market. Brand is a dominant part of setting the agenda for the company experience and touch-points.
It’s more important than ever to ensure focus on your brand’s relevance and impact as a basis for a strong footing in the market
Cutting-edge brand studies and tracking methods
Surpassing one-size-fits-all methodologies
Bespoke measurement frameworks designed to track your progress
Delivering actionable insights to facilitate effective decision-making
Traditional brand tracking for association strength
Best for highly visible brands where competition is fierce and share of mind is paramount to driving market share.
Needs-based brand tracking for customer understanding
Best for less visible brands where customer needs and behaviours are just as important as brand positions.
Brand and CX tracking for holistic measurement
Best for measuring your brand in the context of experience, offering a holistic view from traditional brand share through to conflict resolution.
Bespoke trackers
Best for less visible brands where customer needs and behaviours are just as important as brand positions.
Deep-dive Brand Studies
We offer custom research that operates as a standalone project, or as part of a connected study that is integrated with your brand tracker. We get to the story behind the headline – getting to the root cause through quant or qual research.
Example outputs
Fully interactive insight dashboards
Detailed insight debriefs
Media deployment strategy
Annual & Quarterly brand plans
Connected quant & qual studies
Reach out
for on-demand research
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Unlocking the Power of Brand Insights
In today's competitive landscape, understanding your brand's position and impact is crucial for sustained success. Brand insights and trackers provide businesses with the necessary tools to gauge their market relevance and consumer perception. By leveraging advanced research methodologies, companies can gain a comprehensive view of their brand's strengths and weaknesses, enabling them to make informed decisions that drive growth.
Our approach to brand insights goes beyond traditional methods. We focus on creating bespoke measurement frameworks tailored to your unique needs, ensuring that the insights we deliver are actionable and relevant. With a commitment to cutting-edge research, we empower brands to navigate the complexities of the market and maintain a strong foothold in their respective industries.
Transforming Data into Actionable Brand Strategies
Effective brand tracking is essential for businesses aiming to enhance their market presence. Our brand tracking methods are designed to provide a deep understanding of brand association strength, particularly for those in highly competitive sectors. By utilizing fully interactive insight dashboards and detailed debriefs, we help brands visualize their performance and identify areas for improvement.
Moreover, our annual and quarterly brand plans, along with root causal analysis, ensure that you are not just collecting data but also translating it into strategic actions. By connecting quantitative and qualitative studies, we offer a holistic view of your brand's landscape, enabling you to make decisions that resonate with your target audience and drive meaningful engagement.
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