Brand Tracking Self Assessment Tool

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Here at ImpactSense, we're seeing a growing desire from brands to get more out of their brand trackers as they ask the question... is traditional brand tracking fit for purpose?

In our study into The Future of Brand Tracking (download it for free here), we discovered a mix of CMO's and senior insights professionals who want to see complete revolution of this tool, and those who want to focus on evolution - where do you sit?

We have developed this simple tool to place brands on a maturity scale allowing you to see how your tracker holds up against other brands and where the areas for improvement may be. Brand Tracking will continue to form the backbone of brands understanding their health and position, but how do you continue to innovate, push yourselves forwards and extract as much value as possible for your tracker? Let's find out.

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