Resources
June 27, 2025
Love, Trust, and Tribalism: The Psychology of Brand Loyalty
Our Managing Director, Veronica Naguib, shares what brand loyalty really means and how to measure it
Resources
May 29, 2025
Researcher Reflections: Using Semiotics to Get Beneath the Surface
ImpactSense's Research Lead, Elwin McSheffery, shares his thinking on the topic of semiotics.
News
April 30, 2025
CRM Segments: Why Knowing What Customers Do Isn’t Enough
Your CRM segments are telling you only half the story.
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