Consumer Insight
Fill in known customer insight gaps and uncover the unknown ones
Our consumer insight team specialise in the whole gamut of prospective and existing customer research – from rapid insight to understand needs, attitudes and behaviours, right up to full global segmentation studies. This means no matter the brief, we’ll help you identify who your audiences really are – uncovering the white space or to improve decision making and investments.
Tailored customer insight approaches that consider depth of understanding
Flexible methodology combined with expert knowledge
Uncovering real truths that inspire action
Customised solutions to drive meaningful change
Our focus is on creating a contextual insight process that is undertaken by real people who are in a relevant mindset or recent to experience at the time of the study – making them true prospects
Example outputs
Audience identification & sizing
Segmentation - B2C and B2B
Path to purchase enhancements
Experiences and attitudes
Priority needs and drivers
Existing consumer retention
Reach out
for on-demand research
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Unlocking Consumer Insights for Meaningful Change
In today's fast-paced market, understanding consumer behavior is more crucial than ever. At ImpactSense, we pride ourselves on our tailored customer insight approaches that delve deep into the psyche of consumers. By employing flexible methodologies combined with expert knowledge, we uncover real truths that inspire actionable strategies. Our focus is on creating a contextual insight process that engages real people who are in a relevant mindset, ensuring that the insights we gather are both timely and impactful.
Our commitment to customized solutions drives meaningful change for our clients. Whether it's through audience identification, psychographic profiling, or enhancing the path to purchase, we provide comprehensive insights that help brands connect with their target audience. By understanding priority needs and drivers, we empower businesses to attract new prospects while retaining existing consumers, ultimately fostering long-term loyalty and growth.
Our Unique Approach to Consumer Research
At ImpactSense, we believe that effective consumer research goes beyond traditional methods. Our unique approach combines qualitative and quantitative techniques to provide a holistic view of consumer behavior. By engaging with participants who are recent to the experience, we ensure that the insights we gather are relevant and reflective of current market dynamics. This depth of understanding allows us to identify key trends and shifts in consumer attitudes, enabling brands to stay ahead of the curve.
Moreover, our expert team is dedicated to uncovering the nuances of brand perceptions and consumer experiences. We conduct thorough segmentation analyses for both B2C and B2B markets, allowing us to tailor our insights to specific audience segments. This level of detail not only enhances our clients' marketing strategies but also informs product development and innovation initiatives, ensuring that businesses remain competitive in an ever-evolving landscape.
Driving Actionable Insights for Business Growth
Our insights are designed to drive actionable outcomes that lead to business growth. By building customer panels and innovation panels, we create ongoing dialogues with consumers that inform strategic decision-making. These panels provide invaluable feedback on existing products and services, as well as insights into potential areas for innovation. This continuous engagement helps brands adapt to changing consumer needs and preferences, ultimately leading to enhanced customer satisfaction and loyalty.
In addition to our research capabilities, we offer on-demand research services that cater to the specific needs of our clients. Whether you require quick insights for a marketing campaign or in-depth analysis for a new product launch, our team is ready to assist. By reaching out to us, you can leverage our expertise to gain a deeper understanding of your consumers and drive meaningful change within your organization.
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