Resources
May 29, 2025
Researcher Reflections: Using Semiotics to Get Beneath the Surface
ImpactSense's Research Lead, Elwin McSheffery, shares his thinking on the topic of semiotics.
Resources
May 29, 2025
Rebuilding the Foundation: The State of Segmentation in 2025 and How to Design for What's Next
A new exposé from ImpactSense.
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News
May 15, 2025
CRM Segments: Why Knowing What Customers Do Isn’t Enough
Your CRM segments are telling you only half the story.
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