Our blog

Sharing our views, news and ideas through thought leadership, blog content and reports

Here to shed light on some of the challenges faced by the market research sector in order to push our industry forwards

News
April 23, 2025
Rebuilding the Foundation: The State of Segmentation in 2025 and How to Design for What's Next
A new exposé from ImpactSense.
Resources
April 2, 2025
7 Truths Every Agency Needs to Hear About Data, Insight, and What’s Next
How agencies can rise above the noise, differentiate their offer, and deliver strategic value in a world flooded with metrics.
News
April 1, 2025
Case Study: Powering Global Creative with Rapid Research
How Creative and Digital Agency, Fold7 and ImpactSense worked together to gather fast, reliable insight across six markets for a global beer brand.