Case Study: Powering Global Creative with Rapid Research

The Challenge

Fold7 wanted to test a new creative idea for a global beer brand - quickly and across multiple markets. The concept needed grounding in real consumer perspectives before moving into development, and the insights needed to land fast to match the pace of creative and strategic planning.

The challenge was balancing speed, scale, and depth: six culturally different markets, a young adult audience, and no time to waste.

Our Approach

1,200 responses.
6 markets.
10 questions.
Turned around in just 3 days.

When Fold7 needed fast, focused insight, we delivered. They designed a tight 10-question survey, and we handled everything else. Programming, translation, launch, and fieldwork across six markets: the UK, Germany, India, Malaysia, China, and Vietnam.

The approach was lean and efficient: 1,200 participants aged 21-40, evenly split by gender. Everything ran in local language where needed, and fieldwork wrapped in just a few days.

But what really set it apart was how the insight landed. No static spreadsheets - instead, we built an interactive data report that let Fold7 explore results by market, gender, and age. They could dive straight into the data, spot patterns fast, and get to ideas without waiting for formal analysis.

The Impact

Fold7 were able to validate their creative direction quickly and confidently. The findings helped sharpen thinking and informed conversations with the client, all while keeping momentum moving.

Beyond this specific brief, the approach has since been used to support other projects - giving the team a scalable way to test ideas and access insights across multiple markets, fast.